July 19, 2010

More than 3 million guests at the world's longest table

RUHR.2010 says thank you to all Still-Life participants and partners / Photo: RUHR.2010 / Manfred Vollmer

RUHR.2010 says thank you to all Still-Life participants and partners / Photo: RUHR.2010 / Manfred Vollmer

One of Germany's busiest motorways came to a standstill yesterday as part of RUHR.2010 European Capital of Culture

3 million visitors, including 1 million cyclists took part in the world's biggest picknick yesterday in the Ruhr Metropolis. As part of the European Capital of Culture RUHR.2010, 60 kilometres of Europe’s busiest motorway – the A40/B1 – were transformed into a stage for different cultures, nations and generations. Residents of and visitors to the Ruhr Metropolis celebrated a unique festival of everyday life and culture on the region’s main traffic artery, the A40/B1 motorway. The world’s longest table with 20,000 tables over a 60-kilometre route represented a meeting place for different cultures, generations and nations – all part of the European Capital of Culture RUHR.2010. The entire section of the motorway was blocked for traffic but open to visitors in both directions. "Still-Life" as the project was called, has been planned by the organizers of the European Capital of Culture RUHR.2010 and is truly one for the record books. "A40", "Still-Leben" (German for "Still-Life") and "RUHR.2010" were the search words used mostly on Twitter. Facebook users were also positively impressed.

You can find the latest press photos at: www.ruhr2010.de/en/press-media/fotos-still-leben-ruhrschnellweg

Media contacts:

RUHR.2010 GmbH
Katharina Jarzombek
Phone: +49 (0)201 888 2049
E-mail: katharina.jarzombek@ruhr2010.de

Daniela Ott
Phone: +49 (0)201 888 2096
Email: daniela.ott@ruhr2010.de     

Yvonne Lünzmann
TAS Emotional Marketing GmbH
Phone: +49(0)201 84224 36
E-mail: yvonne.luenzmann@ruhr2010.de